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The Problem With Modern Fitness Labels

At some point over the last decade, fitness turned into a branding exercise. It’s not enough to train anymore; you have to identify what kind of training you do. CrossFit. Hyrox. Functional. Hybrid. Athletic-based. Strength & conditioning. Tactical. Performance. Somewhere along the way, the label became just as important a...

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Some Thoughts as We Approach 2026
Some Thoughts as We Approach 2026
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